Deepfake Deception: Serena Williams
Exploited in Manipulated Video
A viral manipulated video falsely portrayed Serena Williams criticizing and confronting another athlete. The deepfake was circulated widely on Facebook, causing confusion and reputational harm.
Risk and Impact
This deliberate misinformation distorted Serena’s public image, caused widespread confusion, and demonstrated how quickly fake content can harm individuals without quick intervention.
This deepfake didn’t just distort reality—it distorted Serena’s identity. WEIR AI empowers people like Serena to reclaim control, instantly flagging and blocking unauthorized uses of their likeness.
Your identity belongs to you. WEIR AI’s Public Identity Management™ ensures it stays that way—no matter who tries to use it.
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