Hijacked for Profit: LeBron James
Falsely Advertises for Car Company
A car company falsely implied endorsement by LeBron James, using his image and name in unauthorized social media ads. LeBron publicly rebuked the misleading promotion, exposing a critical issue in NIL misuse.
Risk and Impact
LeBron’s personal brand and trust with fans were exploited for commercial gain, demonstrating how easily unauthorized commercial use of identities can go unchecked.
This isn’t just misleading marketing—it’s theft of identity. WEIR AI’s Public Identity Management™ ensures that brands respect boundaries and empowers individuals like LeBron James to control their identity’s commercial use.
Your identity belongs to you. WEIR AI’s Public Identity Management™ ensures it stays that way—no matter who tries to use it.
Discover how to protect your digital identity at