Jamie Lee Curtis vs. Meta:
When Your Face Isn’t Yours
An AI-generated video falsely depicting Jamie Lee Curtis endorsing a fraudulent product went viral across Meta’s platforms. Jamie Lee Curtis publicly called out Meta and Mark Zuckerberg, exposing a critical lapse in platform oversight.
Risk and Impact
Curtis’s image and reputation were leveraged without consent, potentially misleading millions, risking her credibility, and highlighting a dangerous precedent in AI-driven technology.
This is digital identity theft—plain and simple. WEIR AI’s Public Identity Management™ technology stops identity misuse before it spreads, protecting people and holding platforms accountable.
Your identity belongs to you. WEIR AI’s Public Identity Management™ ensures it stays that way—no matter who tries to use it.
Discover how to protect your digital identity at