Who Owns
Your Face?
Right now. It might not be you.
Join us at this year’s
Cannes Lions International Festival of Creativity
to find out…
About WEIR AI
Based in Menlo Park, California, WEIR AI is a public benefit corporation developing technologies that protect people from AI-based threats while creating new opportunities.
Inspired by structures that control the flow of water, the name WEIR reflects our mission to empower people and businesses to shape how AI affects them—preserving their agency in a digital world.
WEIR AI is AI for the Human Era.
What We’re Launching
What is
Public Identity Management™?
Your face, voice, and likeness can be used in ways you didn’t approve—often without you knowing.
WEIR AI has created Public Identity Management™, a breakthrough technology that helps you:
Detect when your name, image, or likeness appears in digital content
Control who can use it
Protect your identity in real time
Monetize your digital presence with consent
It’s Official. WEIR AI is a Sponsor at Cannes Lions 2025
From June 16–20, WEIR AI will take center stage at the Lions Beach House on La Plage Croisette.
Join us for a week of storytelling, hands-on demos, and eye-opening conversations redefining digital identity.
The Cannes Lions x WEIR AI Lineup
We’re unveiling daily themes, guest speakers, and a full walkthrough of our Cannes Lions 2025 activation.
You won’t want to miss the conversations.
Don’t Miss Out
Reserve Your Spot
Monday | What Is WEIR AI? | Framing the Future of Identity
9:00–10:00 AM | The Identity Roast (Coffee + Welcome)
Meet the WEIR AI team over coffee and learn how Public Identity Management™ puts people—not platforms—in control.
10:15–10:35 AM | Lightning Talk: “WEIR AI: A New Framework for Digital Identity” – Gary McCoy
An introduction to the problem, the moment, and the mission behind WEIR AI.
12:00–12:20 PM | Lightning Talk: “The Science of Digital Identity” – Tal Hassner
A behind-the-scenes look at the recognition and protection tech that powers Public Identity Management™.
2:00–2:20 PM | Fireside Chat: “Inside the Digital Black Market” – Gary McCoy
A look at how digital likenesses are stolen, sold, and misused—often without the person ever knowing.
4:00–4:20 PM | Flash Panel: “From Privacy to Power: Why Identity Management is the New Digital Right” – Gary McCoy & Tal Hassner
A quick-hit conversation on why protecting your identity isn’t just about privacy—it’s about power.
Tuesday | The Crisis | Identity Theft by Design
9:00–10:00 AM | The Identity Roast (Coffee + Conversation)
Start the day with PIM insights and fresh-brewed debate on digital identity.
10:15–10:35 AM | Lightning Talk: “How We Lost Ourselves Online” – Tal Hassner
A breakdown of the systems and oversights that led to mass-scale misuse of name, image, and likeness.
12:00–12:20 PM | Lightning Talk: “Brand Risk in the Age of Identity Misuse” – Gary McCoy
What happens when your brand is tied to someone’s stolen face?
2:00–2:20 PM | Fireside Chat: “AI Policy in a Post-Privacy World” – David Cohen (CEO, Interactive Advertising Bureau, IAB Tech Lab)
Why the rules need to evolve—and fast.
4:00–4:20 PM | Fireside Chat: “Human Metrics: Where Tech Meets Intuition” – Sheryl Goldstein (EVP, Chief Industry Growth Officer for IAB Tech Lab)
An executive view on why human insight must remain central to innovation.
Wednesday | The Receipts | Real Harm, Real Stakes
9:00–10:00 AM | The Identity Roast (Coffee + PIM in Practice)
A closer look at how WEIR AI’s tools work in the real world.
10:15–10:35 AM | Fireside Chat: “This Shouldn’t Have Run” – Gary McCoy & Tal Hassner
Case studies and platform forensics from WEIR AI’s internal research on ad misuse and digital exploitation.
12:00–12:20 PM | Lightning Talk: “Policy, Trust, and the Next Reputation War” – Rochelle Nadhiri
What happens when your brand is tied to someone’s stolen face?
2:00–2:20 PM | Fireside Chat: “Policy in the Age of Personal Identity” – Norberto Andrade
A legal scholar’s view on the new rights we must define.
3:30-3:50 PM | Fireside Chat: “AI’s Impact on the Advertising Ecosystem” – Andrew Hoeberichts
How AI is reshaping advertising from creative workflows to identity risk.
4:00–4:20 PM | Fireside Chat: “Ad Tech, Trust & the Tipping Point” – Anthony Katsur (CEO, IAB Tech Lab)
What the industry must do next to protect people and regain trust.
4:20–4:40 PM | Flash Panel: “The $1.375 Billion Wake-Up Call” – Gary McCoy & Tal Hassner
How a legal case made history—and what it means for the future of digital protection.
Thursday | The Solution | Claiming Control in the Digital Era
9:00–10:00 AM | The Identity Roast (Coffee + What PIM Unlocks)
Explore how identity management shifts power back to people.
10:15–10:35 AM | Lightning Talk: “Fighting Exploitation with Integrity” – Gary McCoy
A founder’s vision for ethical innovation with people at the center.
12:00–12:20 PM | Fireside Chat: “The Science Behind PIM” – Tal Hassner
How WEIR AI was designed from the ground up for fairness, safety, and control.
2:00–2:20 PM | Fireside Chat: “Regulating the Imitation Economy” – Norberto Andrade
Where policy is headed—and how identity tech can help lead the way.
4:00–4:20 PM | Flash Panel: “PIM is the New Privacy Standard” – Gary McCoy & Tal Hassner
Why privacy isn’t enough—and how identity ownership becomes the next frontier.
Meet the Team
We’re unveiling daily themes, guest speakers, and a full walkthrough of our Cannes Lions 2025 activation.
You won’t want to miss the conversations.
Find Us
Location: Lions Beach House, Space 1
The WEIR AI activation is located within the festival perimeter at
1 Boulevard de la Croisette, 06400 Cannes.
Guests can enter our space using Checkpoint #3
The Countdown is On
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The Croisette is calling—are you ready?
The energy. The people. The possibilities.
We’ll see you at Cannes Lions 2025.